Rewriting boring train ads

Found this ad in Portugal the other day. “We drive at 220km/h, but within the law…”

Lame. Let’s change that:

This doesn’t really convey the benefit. Let’s try something new:

With trains you skip the traffic arriving to the city. Just hop on the metro.

Cars in Portugal are mostly manual. It’s annoying to keep your foot on the gas for 3 hours and paying attention to traffic. By train, you can read or work. Time gained.

With a car, you drive. You can’t get distracted. With train, someone drives for you. And you can always grab coffee on board.

Look, my graphic design skills aren’t the best - but simply changing the copy does wonder. The original copy is focused on the features. My proposals are focused on the benefits. That's what readers care about.