How to boost tourism with magnets
Or the importance of gamification
Gamification can reallyyy help or reallyyy break a product.
I saw this on Instagram the other day. Lithuania seems to have pulled it off.
They made magnets collectibles. You can only get them if you visit a specific region or city in the country.
It incentivises people to travel to the little known regions. International tourists probably don’t care, but for locals, sure, it’s a nice incentive.
💡 Exercise for you: before implementing gamification, think: will people care about the reward? If yes, which specific actions do you want to incentivize?