How to boost tourism with magnets

Or the importance of gamification

Gamification can reallyyy help or reallyyy break a product.

I saw this on Instagram the other day. Lithuania seems to have pulled it off.

They made magnets collectibles. You can only get them if you visit a specific region or city in the country.

It incentivises people to travel to the little known regions. International tourists probably don’t care, but for locals, sure, it’s a nice incentive.

💡 Exercise for you: before implementing gamification, think: will people care about the reward? If yes, which specific actions do you want to incentivize?