Why Christmas Gifts win at psychology

You know what’s the best part of the Christmas gift? The wrapping.

Because that’s what hides the real gift. You see the shape, but you can’t guess what’s inside. It’s unexpected - and we like that.

Just like we enjoy the excitement of winning the lottery, or the plot twist of a movie. It’s novel, it’s fresh, and we’re addicted to it.

So this year, when you see the gifts Santa Claus brought you, remember the psychology that’s at play. And above all, enjoy the holidays!