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- How this console won positioning
Found this piece of hardware the other day.
The only purpose is to know more about animals.
We used to have hardware specialised for a single purpose back in the day. Then smartphones came along.
They can do everything. But they can’t do everything right. And that’s where specialised hardware comes in.
Even if someone does something you already do, you still have a chance by niching down.
What Ash looks like. Unfortunately, the makers didn’t manage to hit the market.
Want more examples? Plausible is a niche version of Google Analytics 4. Sony XM5 is a niche version of any headphone. And much more.
💡 Exercise for you: what do you do better than your competition? Now, try to assemble ALL your communication according to that value prop, and only that.